Work Experience

Freelance Writer                                                                                           Jun 2015 – Present
TheSmartLocal

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. Expanding their online publication regionally into Australia, Lya writes high quality informative feature articles on what to do in and out of the country on assignment basis.


Content Producer                                                                                       Sep 2015 – Present
The City Walker

The City Walker is a food and travel blog dedicated to providing honest, detailed and trusted hyper local information on what to do in Indonesia and Australia.

Here Lya shares her reviews about food and dining places, details of countries and cities she traveled to, and lifestyle tips and products to help her peers lead an impactful life. Besides producing content and managing the web presence in all social media platforms, Lya handles the brand management, publicity and web design.


Content Writer                                                                                            Sep 2014 – Present
The AU Review – Hello Asia!

Hello Asia! is an Australian online publication focusing on the best in Asian Music and Culture since 2013.

Besides writing unbiased and independent news and reviews for the sister site to The AU Review, Lya has attended a variety of events in music and film in Australia and Indonesia. She has also organised and carried out live interviews with musicians, actors and film directors, and assisted with social media management and scheduled Twitter posts.


Media And Communications Officer                                                 Oct 2014 – Nov 2015
Australia‐Indonesia Youth Association

The Australia‐Indonesia Youth Association (AIYA) is a non‐government, youth-led organisation which aims to better connect young Indonesians and Australians to each other and to Indonesia‐related opportunities.

Lya was active in constructing and revamping the media structure and publicity of AIYA in Victoria. She and her teammates established and maintained new website and social media accounts – increasing followers by 64 and 28 respectively within a month. She enjoyed copy writing and proofreading press releases and news articles, coordinating media releases as well as curating and managing content for AIYA Victoria social media accounts.


Media Marketing Consultant                                                               Sep 2013 – May 2015
Indonesian Film Festival Australia

Indonesian Film Festival is the largest celebration of Indonesian screen culture in Australia founded in 2006.

Lya learned about her love for writing as she prepared press releases, coordinated media packages, liaised with media partners and planned media campaigns for the film festival. Together with the media team, Lya successfully brought in 32 media partners, generated 1,000 new Facebook followers and over $10,000 revenue for Indonesian Film Festival Australia in 2014.

Her success in the execution of the festival’s communications strategy in both digital and traditional media – including radio recording and interviews, promoted her into providing expert advice in developing media plans and policies, directing public relations campaigns and managing Facebook page along with the project manager of the festival.


Education Counselor                                                                              Oct 2014 – Mar 2015
Fortrust Education Services

Fortrust Education Services is an education service provider based in Australia that provides assistance to international students who wish to study in the country and/or overseas.

During her time at Fortrust, Lya provided advice to international students and their families regarding study opportunities abroad, and assisted their enrolment, school transfer, visa application and extension processes. She also improved public relations via telemarketing, surveys, publicity campaigns, and sponsorship events, as well as managed Facebook page and monthly newsletter through MailChimp.


Publicity Officer                                                                                     Aug 2013 – Aug 2014
UMSU International

UMSU International is is an official representative for all international students at the University of Melbourne.

As a Publicity Officer, Lya was responsible for all aspects of publicity including branding, awareness and events. She and her team developed and implemented a public relations plan that will better market and promote the organisation. She finds acting as a liaison officer for the media at all organisation events and functions as the best part of her job.


Marketing & Operations Officer                                                          Aug 2012 – Oct 2012
UniSquare Pte Ltd

Acting as Marketing & Operations Officer, Lya was involved in the planning and execution of marketing campaigns for UniVoice Singing Competition 2012. She sourced for advertising opportunities and placed adverts in the press. She enjoyed her time assisting in magazine photo shoot, stage design, decoration, ushering and ticketing.


Personal Assistant                                                                                     Mar 2012 – Jul 2012
PT. Multijaya Lestari

While waiting for university to start, Lya took up the challenge of being a Personal Assistant to the director of a distribution company.

Aside from providing administrative support, data entry, creating and recording invoices and purchasing order; she assisted in sales kit development and accurate record of corporate funds. Lya also provided her direct supervisor with recommendations for business development, marketing stunts and problem solutions.


Business Development Officer                                                            Aug 2011 – Mar 2012
Prestige Tours Pte Ltd

Prestige Tours Pte Ltd is a young travel agency specialising in golf packages based in Singapore.

As a fresh graduate with an interest and a diploma in travel management, Lya dedicated her time to assist in marketing campaigns, sales kit development, identifying new business opportunities, providing personalised customer service, and managing travel operations and administration.

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